Notes on running B2B outbound
Each post names its sources and the date we read them. Where we are relying on our own judgment instead of a published rule, we say so.
4 min readHow much does a B2B lead generation agency cost in 2026?
What B2B lead generation agencies charge in 2026: retainer, per-meeting and hybrid pricing, cost drivers and extra costs, from four published guides.
5 min readCold email deliverability for B2B: what the sender rules actually cover
What Gmail, Yahoo and Outlook sender rules require, which B2B cold email they actually cover, and how to stay under the 0.3% spam-rate limit.