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Custom Bath and Tile

Near-zero to 100-260 impressions/day in under 90 days

Location:
Boca Raton, FL & Aurora, IL
Sector:
Home services / remodeling
Engagement:
Dual-market inbound SEO

The situation

A bathroom remodeling contractor running two geographically separate markets off one site. Near-zero Search Console visibility in mid-March. 48 organic clicks across 90 days, flat. 272 programmatic service-location pages built but sitting unindexed. Mobile time-to-interactive of 33 seconds.

What we found and fixed

The programmatic pages weren't indexed because the templated content was too thin for Google to justify crawling. We diagnosed the indexation blocker, addressed catastrophic mobile performance, identified that GA4 was firing events but tracking zero conversions, and flagged total absence from the map pack despite organic positions of 2-3.

The results

Source: GSC, March to June 2026

  • From near-zero visibility to 100-260 impressions/day in under 90 days
  • #1 for "boca raton bathroom remodeling", a high-intent commercial term in a market where competitors hold every map pack slot

The honest part: rankings hit #1 but clicks stayed at zero on those terms. That's a title and snippet problem, not a ranking problem, and it's the next thing we fixed. We'd rather show you that than crop it out.

The screenshots

Search Console performance for Custom Bath and Tile from March 15 to September 14, 2026
Google Search Console, domain property, Mar 15 to Sept 14, 2026.
Search Console performance for Custom Bath and Tile comparing June to August 2026 with March to May 2026
Google Search Console, compare mode: Jun to Aug 2026 vs Mar to May 2026. Captured Sept 17, 2026.
Search Console queries for Custom Bath and Tile showing boca raton bathroom remodeling at position 1
Google Search Console, Queries tab, 90 days to Aug 27, 2026.
Custom Bath and Tile homepage
The site homepage, captured Sept 17, 2026.

Reporting note: every figure above is date-stamped and names its source. Metrics come from the client's own Google Search Console property and can be verified live on a call.

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