The situation
An established retailer operating since 1978 with almost no organic visibility on the terms actually driving their market.
What we did
On-page rewrites across core service pages, schema deployment, local-intent optimization on the homepage and service pages, plus 16 URLs pushed to Google's Indexing API and 15 to Bing to force re-crawl rather than waiting months for Google to notice.
The results
Source: GSC, measured week-over-week across an 8-week implementation window
- Organic clicks +31.7% (54 vs 41)
- Click-through rate +47.6% (0.93% vs 0.63%)
- Average position 25.1 to 21.4
- "Carpet installation" moved +10.4 positions (45.2 to 34.8)
- #2 for "carpet installation St. Louis" and #2 for "carpet installer St. Louis"
- #1 for "backsplash installation"; branded search family pulling 90+ clicks/month
The screenshots
Reporting note: every figure above is date-stamped and names its source. Metrics come from the client's own Google Search Console property and can be verified live on a call.