The situation
The flagship service page had 854 impressions and zero clicks. The page was ranking. Nobody was clicking. Across seven service pages, generic titles were the single point of failure.
What we did
Rewrote every service page title and meta for specificity: airport codes, concrete differentiators, real reasons to choose, then forced re-crawl. The demand was already there; the snippet was throwing it away.
Reporting note: every figure above is date-stamped and names its source. Metrics come from the client's own Google Search Console property and can be verified live on a call.